Rolling Stone is a popular American magazine contains music and entertainment news, videos, photos, downloads, music and movie reviews, cover stories and online exclusives. It focuses on popular culture and is published every two weeks. As well as featuring music stories heavily, it also often has political content - making it appeal to an adult audience. It began in 1967 when the hippy/rock and roll lifestyle was at it's peak. In the 90s Rolling Stone tried to change their image slightly and appeal to a younger audience - this backfired as many criticized it for emphasizing style over substance. They have since returned to their original style of content. The magazines total circulation (2011) was 1,467,739. Wenner Media are the publishers of Rolling Stone, they also publish US Weekly. It sells for $4.99.
The logo has character to it and it almost looks like it is still from the 60s/70s. This shows that the target audience are more mature; young teenagers would not identify with this retro look and they would not want to read about politics. There is a classy feel to the front cover - the fonts are clean and simple. The white colour of the fonts make the red logo stand out more. Adele appeals to both men and women, so this will appeal to a wide audience, therefore maximizing sales. The pose that she is holding is mature and striking, showing the magazine is for an older audience.
NME has a different feel to it when compared to a music magazine like Rolling stone. It has younger target audience, aimed at 17-30 year old men. There is a big focus on more alternative music, rather than chart music. The magazine claims to bring you new music news first; something that makes it successful. NME has been published weekly in the UK since March 1952. Alongside the magazine there is a website, NME.com has 5 million users per month. From March 1998 onwards, the paper was no longer printed on newsprint, and more recently it has shifted to tabloid size. It has full, glossy, colour covers - making it appealing to look at. IPC Media publish NME. NME also has a music channel, a radio station, host award ceremonies and arrange gigs. There was some usful statistics about the magazine here.
A well known band, or singer, always appear on the front cover. This along with the recognisable logo help to make the magazine successful. The poses on the cover arent always serious, making the target audience be able to relate to them, especially as they are often males on the cover. As the logo is red, this colour is nearly always used elsewhere on the cover.
MOJO is slightly simular to Rolling Stone, it is aimed at an older audience. As the magazine focuses on the classic rok genre, it attracts a more mature, adult reader. The magazine began in November 1993. It is published monthly by Bauer. Until 2008, it was published by Emap. Last year Mojo sold 94,617 units. A website compliments the magazine, and helps to support it's popularity. To keep readers interested special issues are often published, for example a 60s edition. MOJO has to cease brroadcasting their radio startion in 2008 in order to save money.
A free CD is given with every isuuse, giving th magazine a unique selling point. There is often a lot of information on the cover, giving the reader a teaser of what is inside. The well known MOJO logo is clean cut and simple - appealing to the adult reader, and making it recognisable.
Top Of The Pops is aimed at young girls aged 9- 13. It was launched in February 1995 and is still in publication despite the cancellation of the TV show. Over the years the music content has been whittled down and there is more of a focus on 'girly gossip'. In 2010 the magazine recorded a circulation of 94,224. Unlike the other magazines, Top of The Pops does not have a veru successful website; there isn't a lot of information on it. This is probably because it's target audience aren't heavy internet users, however, this is changing. It is published monthly by BBC Magazines.
The front covers are extremely girly. Pink is almost always used (to attract the target audience). A propular artisit is usually posing on the cover, again attracting interest. The magazine often has special editions, eg. the Justin Beiber edition. When this is the case, the cover is full of information about the artist to make people want to read more.
A well known band, or singer, always appear on the front cover. This along with the recognisable logo help to make the magazine successful. The poses on the cover arent always serious, making the target audience be able to relate to them, especially as they are often males on the cover. As the logo is red, this colour is nearly always used elsewhere on the cover.
MOJO is slightly simular to Rolling Stone, it is aimed at an older audience. As the magazine focuses on the classic rok genre, it attracts a more mature, adult reader. The magazine began in November 1993. It is published monthly by Bauer. Until 2008, it was published by Emap. Last year Mojo sold 94,617 units. A website compliments the magazine, and helps to support it's popularity. To keep readers interested special issues are often published, for example a 60s edition. MOJO has to cease brroadcasting their radio startion in 2008 in order to save money.
A free CD is given with every isuuse, giving th magazine a unique selling point. There is often a lot of information on the cover, giving the reader a teaser of what is inside. The well known MOJO logo is clean cut and simple - appealing to the adult reader, and making it recognisable.
Top Of The Pops is aimed at young girls aged 9- 13. It was launched in February 1995 and is still in publication despite the cancellation of the TV show. Over the years the music content has been whittled down and there is more of a focus on 'girly gossip'. In 2010 the magazine recorded a circulation of 94,224. Unlike the other magazines, Top of The Pops does not have a veru successful website; there isn't a lot of information on it. This is probably because it's target audience aren't heavy internet users, however, this is changing. It is published monthly by BBC Magazines.
The front covers are extremely girly. Pink is almost always used (to attract the target audience). A propular artisit is usually posing on the cover, again attracting interest. The magazine often has special editions, eg. the Justin Beiber edition. When this is the case, the cover is full of information about the artist to make people want to read more.
